Most of us want to own a little life insurance. Some of us need to own a lot. We know that sooner or later will come a day of reckoning, and hopefully, there will be people to mourn us and carry on. None if this is easy to talk about.

As someone licensed to sell life insurance since 1975, I’ve had my share of conversations with folks, some of whom did not want to talk about this at all. I’ve discovered two truisms about life insurance over the years which is what this post is about.

One is that the best time to buy life insurance is about 60 days before you die. It’s the cheapest since you only have to make two monthly premium payments before the company turns around and sends your family as many thousand dollars as you contracted for. The big question is “When would you like me to come by and have you sign the application?”

Two is that the best way to pay those premiums is with someone else’s money. The obvious reason is that if you qualify, you get to have your cake and eat it too. Well, not exactly, but someone will.

I can offer a whole bunch of complicated reasons why this is a good way to buy life insurance along with technical explanations of how it works. But that’s not the point. My point is that if you qualify, it results in the least expensive way to buy a policy.

You know intellectually that at some point in time, your name is going to appear in the paper in the obituary section. It’s a fact of life, to put is succinctly. But it’s never easy to talk about, especially for those of us who haven’t thought about it all that much. But if the cost is manageable, that makes it a little easier.

Call or email if you want to know more.